1️⃣  ₹10 Lakh Lehenga — Looks Rich, Loses Value Fast

• Worn
• Cost per wear = ~₹5,00,000
• After that? Just photos.
• Depreciation: 100%

2️⃣ ₹10 Lakh Gold/Diamond Choker — Value That Stays With You

• Worn at
• Cost per wear = ₹1,00,000 or less
• Can be
• Gold & diamonds still hold value

A lehenga ends. Jewellery continues.

3️⃣ Daily Diamond Studs — The Smartest Investment

Price: ₹50,000
Wearability: Office, travel, events, daily wear

10 years = 3,000+ uses
Cost per wear = ₹13–₹20

Yes — your diamond studs cost less than your morning coffee.

4️⃣ Fashion vs Jewellery — The Simple Truth

Fashion:

✔ Fades
✔ Outdated
✔ Zero resale value

Jewellery:

✔ Retains value
✔ Gets redesigned
✔ Can be resold
✔ Builds wealth quietly

Jewellery doesn’t just shine.
It protects your money.

5️⃣ Final Verdict: Jewellery = Wearable Investment

You enjoy it.
You wear it for years.
You can redesign it.
And you still keep its value.

So tell us…

Is jewellery an expense or a smart investment?

Because at LuxDiamond,
we believe your luxury should last longer than the occasion.